Views
Sensible intranets
From KMWiki
Sensible intranets
When considering firm intranets too often the discussion proceeds from a misconception about why an intranet is valuable in an organisation - with many seduced by the "intranet as communications channel" hype.
Why people visit the intranet
The number one application on any intranet (where the application is available as a web based app) is the staff directory. Hands down. No contest. Period.
- read on.
- NNG say the same.
- see ancient history from 2005 with the same message.
- or [http://www.gerrymcgovern.com/nt/2004/nt_2004_05_10_content_management_process.htm Gerry McGoverm
"I’ve done workshops all over the world. Everywhere I go I ask people what the killer application for the intranet is? The staff directory is the reply almost every time."
http://www.steptwo.com.au/papers/cmb_visitingintranet/index.html
http://www.steptwo.com.au/papers/kmc_intranetnews/index.html
http://www.gerrymcgovern.com/nt/2007/nt-2007-08-20-intranet-survey.htm
http://www.diffily.com/articles/pillars.htm
Measure measure measure
see Webtrends and also take a look at things like clickdensity and their heatmaps which are very interesting.
It is simply vital to measure click traffic on your intranet - and to be realistic about what level of traffic you should be getting - it is not the case that you want you people to be trawling your intranet - but actually getting on with work. So exactly how many hits a day do you think the travel policy should be getting?
You can always do a web based online survey with SurveyMonkey or Zoomerang for next to nothing and get direct feedback from your users on what they find hard, what info they are looking for, and how you can help them. A great way to get the data - just ask them!
